Hypebeast -
30 Sep 2019 19:32

Jordan Brand has officially launched its global campaign, UNITE. Featuring athletes such as Zion Williamson, Rui Hachimura, Jayson Tatum and Kia Nurse, the campaign will focus on the overarching message, "Impossible Alone. Possible Together."Throughout the marketing, Jordan Brand will release a series of films that celebrate those who have come together to create an impact on and off the courts. It will also center around the way that basketball creates families "not by birth but by ball." In co...
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